Email marketing is one of the most important tools to generate more leads and sales for your business, yet few marketers and business owners track their email analytics in a meaningful way. In this article we’ll look at the email marketing KPIs (Key Performance Indicators) that deserve your attention, how to best track them, and […]
Author: Rich Brooks
Google Tag Manager: Demystifying The Digital Marketer’s Secret Weapon
Are you trying to wrap your head around Google Tag Manager (GTM)? You’ve heard it’s important when it comes to reporting and analytics, but you’ve also heard that it can do so much more. But it’s code, and it’s intimidating, and you wonder if it’s worth the effort. Well, it is! And today we’re going […]
The Ultimate Gift Giving Guide for The Digital Marketer In Your Life
It’s that time of year again! And whether that brings to mind the smells and tastes of chestnuts roasting by an open fire, latkes with sourcream, or jambalaya made with fresh okra, it also means it’s time to celebrate your favorite digital marketer with a gift that keeps on giving…leads and sales. And to help […]