Month: July 2024

As of 5/14, Google has announced that their Search Generative Experience or now known as Google AI Overviews (AIO) has begun rolling out. You may have already experienced this with your own Googling as SGE/AIO has been in beta for quite a while now. Below is a screenshot of what you can expect on desktop. […]

Email marketing is one of the most important tools to generate more leads and sales for your business, yet few marketers and business owners track their email analytics in a meaningful way. In this article we’ll look at the email marketing KPIs (Key Performance Indicators) that deserve your attention, how to best track them, and […]

Script Written By: Rachel Burgard Rachel was born and raised in southern NH, and became an official Mainer in 2016. With an academic background in psychology, she brings to flyte a passion for people and a fascination with what motivates them. This, combined with her artistic skillset, made the decision to pursue a career in […]

What are Company Taglines? A brand tagline is more than just a few words – it’s a powerful encapsulation of a brand’s essence. The tagline is the most simplistic form of a brand’s identity. Crafting a great tagline requires a blend of creativity and strategy, as well as a deep understanding of the brand and its […]

A Website without SSL is Like…Sending Mail by Carrier Pigeon Lately I’ve been seeing an ad on tv for WhatsApp featuring a carrier pigeon. People bring letters to the post office to mail and the man behind the counter folds up their letter and attaches it to a pigeon. You can imagine how people react. […]

We all like to feel special from time to time. Whether it’s receiving a compliment on your nails at the coffee shop or getting a free dessert at a restaurant on your birthday, it can feel good to stand out in the crowd. But there’s a thin line between feeling special and feeling like you’re […]

If you’re looking to drive qualified local and organic search traffic to your website–and foot traffic to your store–nothing beats SEO (Search Engine Optimization.)  Understanding how to approach SEO, and which tactics work best for you, is critical to your online success. In this short, light-hearted video, you’ll discover strategies and tactics for getting to […]

Are you trying to wrap your head around Google Tag Manager (GTM)? You’ve heard it’s important when it comes to reporting and analytics, but you’ve also heard that it can do so much more. But it’s code, and it’s intimidating, and you wonder if it’s worth the effort. Well, it is! And today we’re going […]

Lately, flyte’s President, Rich, has been encouraging me to seek out speaking opportunities and I’ve been hesitant. The speaking itself doesn’t really scare me–okay, maybe a little–but what worries me is considering what on earth I would talk about. Or more specifically, what topic could I speak on that would be unique and valuable to […]